Marketing Operations
Attribution your CFO trusts. Automation your customers don't notice.
Led by a marketing director and demand generation expert, we build the plumbing under your marketing team, scoring, lifecycle, automation, attribution, and reporting, so campaigns ship on time, leads route correctly, and every dollar of spend has a defensible story behind it. We tailor the build to your stack and can also help with website updates, email marketing, paid ads, sales enablement, and event marketing when your team is stretched thin.
You're probably here because…
- Your CFO doesn't believe the marketing-sourced pipeline number.
- Leads sit untouched in queues because routing is broken or invisible.
- Every campaign launch is a fire drill with three Slack threads.
- Lifecycle emails were set up two years ago and nobody owns them now.
- You can't say what a lead actually cost across paid, content, and events.
A four-phase engagement.
Map every form, list, workflow, integration, and ad platform. Find the leaks, the duplicates, and the silent failures.
Design lead scoring, lifecycle stages, routing rules, and an attribution model that your finance team will actually sign off on.
Rebuild automation in your MAP, wire UTM governance, fix the form-to-CRM path, and stand up clean reporting dashboards.
Operate the campaign calendar, QA every launch, and run a monthly performance review with marketing and sales leadership.
What you'll walk away with.
- Lead scoring & lifecycle architecture
- Multi-touch attribution model
- Marketing automation rebuild (HubSpot, Marketo, Customer.io)
- UTM & campaign taxonomy governance
- Form-to-CRM routing & SLAs
- Campaign launch QA checklist
- Executive marketing dashboard
- Monthly performance review framework
- Website updates & landing page support
- Email marketing & nurture sequences
- Paid ad operations & tracking setup
- Sales enablement content & playbooks
- Event marketing logistics & follow-up
- Webinar & field event operations
What "good" looks like.
Common questions.
- Do you do demand gen or strategy work?
- Yes, our marketing director and demand generation expert can advise on strategy, channel mix, and campaign planning. We also handle execution across website, email, ads, sales enablement, and event marketing when your team needs extra hands.
- Which MAPs do you work in?
- HubSpot, Marketo, and Customer.io most often. We've also rescued plenty of homegrown setups stitched together with Zapier.
- Can you fix attribution without ripping out our stack?
- Usually yes. Most attribution problems are data hygiene and taxonomy problems wearing a tool costume.
- Do you handle GDPR / consent compliance?
- We build consent capture and suppression into the lifecycle architecture. We are not your lawyers, but we won't ship something that puts you at risk.